Synthetic data
All sessions

s-2660

Simulated shopper

Oct 21, 2026, 1:15 PM UTC · desktop · search ads · Squall 2.5L Rain Shell · 10 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 21m 08sOpened reviews · Squall 2.5LOpened reviewsSuitability 31%
  3. 31m 45sReviews filtered: valueFiltered reviews by valueValue 86%
  4. 41m 59sOpened reviews · Squall 2.5LOpened reviewsValue 83%
  5. 52m 24sBrowsed catalogBrowsed the catalogValue 88%
  6. 62m 27sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 99%
  7. 72m 34sBrowsed catalogBrowsed the catalogValue 99%
  8. 83m 13sSorted: price ascSorted by lowest priceValue >99%
  9. 93m 37sAdded to cart · Squall 2.5LAdded to cartValue >99%
  10. 4m 06sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Sorted by lowest price ×28.4×
  • Filtered reviews by value18.9×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.