Synthetic data
All sessions

s-2661

Simulated shopper

Oct 23, 2026, 12:17 AM UTC · desktop · email · Lumen 400 Headlamp · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 21m 14sImage 1 · Lumen 400Viewed a product imageNo clear doubt 59%
  3. 31m 52sOpened reviews · Lumen 400Opened reviewsNo clear doubt 32%
  4. 41m 57sReviews filtered: suitabilityFiltered reviews by performanceSuitability 97%
  5. 52m 25sExpanded shipping · Lumen 400Expanded shipping info→ the store shows Built-For Answer hereSuitability 88%
  6. 62m 39sDelivery check · ZIP 33355Checked delivery date by ZIPDelivery 68%
  7. 72m 42sExpanded specs · Lumen 400Expanded technical specsSuitability 77%
  8. 3m 01sLeft the store

Final guess

Suitability77%
Fit
<1%
Suitability
77%
Durability
<1%
Value
<1%
Delivery
20%
Choice
<1%
No clear doubt
2%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Opened reviews1.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.