Synthetic data
All sessions

s-2662

Simulated shopper

Oct 28, 2026, 9:19 AM UTC · mobile · paid social · Lumen 400 Headlamp · 14 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 57%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 248sViewed Lumen 400Viewed a product pageNo clear doubt 63%
  3. 356sExpanded materials · Lumen 400Expanded materialsNo clear doubt 62%
  4. 41m 35sExpanded warranty · Lumen 400Expanded warranty→ the store shows Durability Proof hereDurability 66%
  5. 52m 03sOpened reviews · Lumen 400Opened reviewsDurability 87%
  6. 62m 36sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  7. 72m 41sOpened reviews · Lumen 400Opened reviewsDurability >99%
  8. 83m 09sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  9. 93m 18sExpanded returns · Lumen 400Expanded returns policyDurability >99%
  10. 103m 45sImage 1 · Lumen 400Viewed a product imageDurability >99%
  11. 114m 09sAdded to cart · Lumen 400Added to cartDurability >99%
  12. 124m 36sViewed cartViewed cart (saw shipping cost)Durability >99%
  13. 134m 58sCheckout startedStarted checkoutDurability >99%
  14. 5m 22sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Expanded warranty15.6×
  • Expanded materials6.6×
  • Opened reviews ×21.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.