Synthetic data
All sessions

s-2664

Simulated shopper

Oct 25, 2026, 8:56 PM UTC · mobile · paid social · Squall 2.5L Rain Shell · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 225sExpanded materials · Squall 2.5LExpanded materialsSuitability 31%
  3. 351sExpanded specs · Squall 2.5LExpanded technical specs→ the store shows Built-For Answer hereSuitability 73%
  4. 41m 10sExpanded specs · Squall 2.5LExpanded technical specsSuitability 92%
  5. 51m 23sSearch “winter hiking boots”Searched for a use-case or specSuitability >99%
  6. 61m 59sExpanded materials · Squall 2.5LExpanded materialsSuitability >99%
  7. 72m 26sOpened reviews · Squall 2.5LOpened reviewsSuitability >99%
  8. 82m 38sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  9. 93m 16sOpened reviews · Squall 2.5LOpened reviewsSuitability >99%
  10. 3m 46sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×21.7×
  • Expanded materials ×21.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.