Synthetic data
All sessions

s-2665

Simulated shopper

Nov 1, 2026, 3:30 AM UTC · mobile · email · Squall 2.5L Rain Shell · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 21m 17sOpened reviews · Squall 2.5LOpened reviewsSuitability 31%
  3. 31m 38sReviews filtered: suitabilityFiltered reviews by performanceSuitability 97%
  4. 41m 49sExpanded specs · Squall 2.5LExpanded technical specs→ the store shows Built-For Answer hereSuitability >99%
  5. 52m 20sImage 1 · Squall 2.5LViewed a product imageSuitability >99%
  6. 62m 57sOpened reviews · Squall 2.5LOpened reviewsSuitability >99%
  7. 73m 07sExpanded materials · Squall 2.5LExpanded materialsSuitability >99%
  8. 83m 45sExpanded specs · Squall 2.5LExpanded technical specsSuitability >99%
  9. 94m 11sImage 2 · Squall 2.5LViewed a product imageSuitability >99%
  10. 4m 34sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Opened reviews ×21.7×
  • Viewed a product image ×21.2×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.