Synthetic data
All sessions

s-2666

Simulated shopper

Oct 28, 2026, 2:31 AM UTC · desktop · organic · Cairn Mid Waterproof Boot · 18 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 48%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 04sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 44sCompare + Cairn MidAdded a product to compareChoice 68%
  4. 42m 13sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 92%
  5. 52m 22sOpened comparisonOpened the comparisonChoice >99%
  6. 62m 54sViewed Talus TrailViewed a product pageChoice >99%
  7. 73m 31sImage 1 · Talus TrailViewed a product imageChoice >99%
  8. 83m 43sViewed Cairn LowViewed a product page · Switched to a similar productChoice >99%
  9. 94m 21sOpened comparisonOpened the comparisonChoice >99%
  10. 104m 27sImage 2 · Cairn LowViewed a product imageChoice >99%
  11. 114m 43sViewed Cairn MidViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  12. 125m 22sOpened comparisonOpened the comparisonChoice >99%
  13. 135m 58sOpened comparisonOpened the comparisonChoice >99%
  14. 146m 23sSearch “squall vs squall pro”Searched to compare optionsChoice >99%
  15. 156m 49sAdded to cart · Cairn MidAdded to cartChoice >99%
  16. 167m 06sViewed cartViewed cart (saw shipping cost)Choice >99%
  17. 177m 15sCheckout startedStarted checkoutChoice >99%
  18. 7m 38sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×457.4×
  • Added a product to compare ×211.5×
  • Switched to a similar product ×28.6×
  • Searched to compare options39.5×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.