Synthetic data
All sessions

s-2669

Simulated shopper

Oct 22, 2026, 3:26 AM UTC · desktop · paid social · Squall Pro 3L Shell · 20 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 44%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 233sViewed Squall ProViewed a product pageValue 34%
  3. 341sCompare + Squall ProAdded a product to compareChoice 63%
  4. 449sCompare + Squall 2.5LAdded a product to compare→ the store shows Decision Helper hereChoice 89%
  5. 51m 06sOpened reviews · Squall ProOpened reviewsChoice 76%
  6. 61m 45sReviews filtered: deliveryFiltered reviews by shippingChoice 64%
  7. 72m 24sViewed Squall 2.5LViewed a product page · Switched to a similar productChoice 91%
  8. 82m 42sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  9. 92m 52sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue 58%
  10. 103m 05sAdded to cart · Squall ProAdded to cartValue 58%
  11. 113m 44sCheckout startedStarted checkoutValue 58%
  12. 124m 16sOpened reviews · Squall ProOpened reviewsValue 76%
  13. 134m 50sReviews filtered: valueFiltered reviews by valueValue 99%
  14. 145m 26sSearch “fast shipping”Searched for shipping / deliveryValue 99%
  15. 155m 57sViewed cartViewed cart (saw shipping cost)Value >99%
  16. 166m 22sPromo field focusedClicked into the promo-code fieldValue >99%
  17. 176m 46sCompare + Squall ProAdded a product to compareValue >99%
  18. 186m 58sCompare + Squall 2.5LAdded a product to compareValue >99%
  19. 197m 13sViewed cartViewed cart (saw shipping cost)Value >99%
  20. 7m 22sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost) ×24.1×
  • Switched to a similar product ×21.4×
  • Added a product to compare ×41.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.