Synthetic data
All sessions

s-2671

Simulated shopper

Oct 22, 2026, 2:39 AM UTC · desktop · paid social · Cairn Mid Waterproof Boot · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 06sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 39sExpanded specs · Cairn MidExpanded technical specsNo clear doubt 44%
  4. 42m 10sImage 1 · Cairn MidViewed a product imageNo clear doubt 62%
  5. 52m 31sExpanded materials · Cairn MidExpanded materialsNo clear doubt 62%
  6. 63m 08sExpanded specs · Cairn MidExpanded technical specs→ the store shows Built-For Answer hereSuitability 61%
  7. 73m 29sOpened reviews · Cairn MidOpened reviewsSuitability 85%
  8. 84m 04sOpened reviews · Cairn MidOpened reviewsSuitability 95%
  9. 94m 41sOpened reviews · Cairn MidOpened reviewsSuitability 97%
  10. 105m 06sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  11. 115m 36sViewed Emberline 20°FViewed a product pageSuitability >99%
  12. 125m 53sOpened reviews · Emberline 20°FOpened reviewsSuitability >99%
  13. 136m 13sSize guide · Emberline 20°FOpened the size guideSuitability >99%
  14. 146m 25sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
  15. 6m 34sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×36.9×
  • Filtered reviews by performance73.8×
  • Opened reviews ×41.7×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.