Synthetic data
All sessions

s-2672

Simulated shopper

Oct 29, 2026, 11:41 AM UTC · mobile · paid social · Squall Pro 3L Shell · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 258sViewed Squall ProViewed a product pageValue 34%
  3. 31m 23sBrowsed catalogBrowsed the catalogNo clear doubt 41%
  4. 41m 41sImage 1 · Squall ProViewed a product imageNo clear doubt 69%
  5. 51m 44sOpened reviews · Squall ProOpened reviewsNo clear doubt 46%
  6. 62m 24sReviews filtered: deliveryFiltered reviews by shippingDelivery 73%
  7. 72m 39sCompare + Squall ProAdded a product to compareValue 37%
  8. 83m 19sCompare + Squall 2.5LAdded a product to compare→ the store shows Decision Helper hereChoice 61%
  9. 93m 55sCompare + Squall ProAdded a product to compareChoice 88%
  10. 104m 34sCompare + Squall 2.5LAdded a product to compareChoice 97%
  11. 114m 43sOpened reviews · Squall ProOpened reviewsChoice 93%
  12. 125m 04sReviews filtered: deliveryFiltered reviews by shippingChoice 88%
  13. 5m 14sLeft the store

Final guess

Choice88%
Fit
<1%
Suitability
1%
Durability
<1%
Value
10%
Delivery
<1%
Choice
88%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.