Synthetic data
All sessions

s-2673

Simulated shopper

Oct 26, 2026, 9:12 AM UTC · desktop · paid social · Squall 2.5L Rain Shell · 18 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 62%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 247sViewed Squall 2.5LViewed a product pageNo clear doubt 45%
  3. 31m 00sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 66%
  4. 41m 35sOpened reviews · Squall 2.5LOpened reviewsNo clear doubt 41%
  5. 52m 11sOpened reviews · Squall 2.5LOpened reviewsSuitability 47%
  6. 62m 20sImage 2 · Squall 2.5LViewed a product imageSuitability 47%
  7. 72m 31sExpanded materials · Squall 2.5LExpanded materialsSuitability 50%
  8. 83m 01sOpened reviews · Squall 2.5LOpened reviewsSuitability 58%
  9. 93m 18sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 97%
  10. 103m 31sOpened reviews · Squall 2.5LOpened reviewsDurability 97%
  11. 114m 00sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  12. 124m 16sExpanded warranty · Squall 2.5LExpanded warrantyDurability >99%
  13. 134m 24sExpanded warranty · Squall 2.5LExpanded warrantyDurability >99%
  14. 144m 33sOpened reviews · Squall 2.5LOpened reviewsDurability >99%
  15. 154m 52sAdded to cart · Squall 2.5LAdded to cartDurability >99%
  16. 165m 15sViewed cartViewed cart (saw shipping cost)Durability >99%
  17. 175m 19sCheckout startedStarted checkoutDurability >99%
  18. 5m 41sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Expanded warranty ×215.6×
  • Opened reviews ×51.8×
  • Expanded materials6.6×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.