Synthetic data
All sessions

s-2675

Simulated shopper

Oct 22, 2026, 10:27 AM UTC · mobile · organic · Talus Trail Runner · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 9%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 253sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 31m 11sBrowsed catalogBrowsed the catalogNo clear doubt 59%
  4. 41m 35sViewed Cairn LowViewed a product page · Switched to a similar productNo clear doubt 45%
  5. 52m 15sViewed Kettle TiViewed a product pageNo clear doubt 51%
  6. 2m 37sLeft the store

Final guess

No clear doubt51%
Fit
1%
Suitability
1%
Durability
<1%
Value
4%
Delivery
1%
Choice
42%
No clear doubt
51%
Why no clear doubthow much likelier
  • Viewed a product page ×31.7×
  • Searched the catalog2.9×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.