Synthetic data
All sessions

s-2678

Simulated shopper

Nov 1, 2026, 1:51 AM UTC · desktop · organic · Cairn Low Hiking Shoe · 9 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sViewed Cairn LowViewed a product pageChoice 31%
  2. 254sDelivery check · ZIP 87696Checked delivery date by ZIPDelivery 62%
  3. 31m 09sExpanded shipping · Cairn LowExpanded shipping info→ the store shows Delivery Promise hereDelivery 94%
  4. 41m 32sExpanded shipping · Cairn LowExpanded shipping infoDelivery 99%
  5. 52m 02sDelivery check · ZIP 41347Checked delivery date by ZIPDelivery >99%
  6. 62m 33sAdded to cart · Cairn LowAdded to cartDelivery >99%
  7. 73m 02sExpanded shipping · Cairn LowExpanded shipping infoDelivery >99%
  8. 83m 21sExpanded shipping · Cairn LowExpanded shipping infoDelivery >99%
  9. 3m 29sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Expanded shipping info ×413.0×
  • Checked delivery date by ZIP ×221.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.