Synthetic data
All sessions

s-2680

Simulated shopper

Oct 29, 2026, 4:51 PM UTC · mobile · paid social · Cairn Low Hiking Shoe · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sViewed Cairn LowViewed a product pageChoice 31%
  2. 21m 13sSize guide · Cairn LowOpened the size guideFit 59%
  3. 31m 26sExpanded materials · Cairn LowExpanded materialsFit 48%
  4. 41m 39sSize 10.5 · Cairn LowSelected a size→ the store shows Fit Confidence hereFit 90%
  5. 1m 57sLeft the store

Final guess

Fit90%
Fit
90%
Suitability
1%
Durability
1%
Value
<1%
Delivery
<1%
Choice
1%
No clear doubt
7%
Why fithow much likelier
  • Selected a size12.4×
  • Opened the size guide8.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.