Synthetic data
All sessions

s-2681

Simulated shopper

Nov 1, 2026, 2:36 PM UTC · mobile · organic · Merino 200 Base Layer Crew · 21 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 24%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 224sViewed Merino 200Viewed a product pageNo clear doubt 43%
  3. 333sAdded to cart · Merino 200Added to cartNo clear doubt 43%
  4. 458sViewed cartViewed cart (saw shipping cost)Value 33%
  5. 51m 16sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 94%
  6. 61m 40sViewed cartViewed cart (saw shipping cost)Value 96%
  7. 71m 46sPromo field focusedClicked into the promo-code fieldValue >99%
  8. 82m 10sViewed cartViewed cart (saw shipping cost)Value >99%
  9. 92m 15sViewed cartViewed cart (saw shipping cost)Value >99%
  10. 102m 36sPromo field focusedClicked into the promo-code fieldValue >99%
  11. 112m 45sBrowsed catalogBrowsed the catalogValue >99%
  12. 123m 06sCompare + Merino 200Added a product to compareValue >99%
  13. 133m 26sOpened reviews · Merino 200Opened reviewsValue >99%
  14. 144m 02sReviews filtered: valueFiltered reviews by valueValue >99%
  15. 154m 39sImage 1 · Merino 200Viewed a product imageValue >99%
  16. 164m 49sOpened reviews · Merino 200Opened reviewsValue >99%
  17. 174m 56sReviews filtered: valueFiltered reviews by valueValue >99%
  18. 185m 14sCompare + Merino 200Added a product to compareValue >99%
  19. 195m 47sOpened reviews · Merino 200Opened reviewsValue >99%
  20. 206m 12sReviews filtered: valueFiltered reviews by valueValue >99%
  21. 6m 22sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×340.8×
  • Filtered reviews by value ×318.9×
  • Viewed cart (saw shipping cost) ×44.1×
  • Browsed the catalog1.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.