Synthetic data
All sessions

s-2682

Simulated shopper

Nov 2, 2026, 12:51 PM UTC · desktop · search ads · Kettle Ti Stove Kit · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 231sViewed Kettle TiViewed a product pageNo clear doubt 47%
  3. 357sImage 1 · Kettle TiViewed a product imageNo clear doubt 69%
  4. 41m 25sOpened reviews · Kettle TiOpened reviewsNo clear doubt 41%
  5. 51m 40sReviews filtered: durabilityFiltered reviews by durabilityDurability 92%
  6. 61m 56sExpanded materials · Kettle TiExpanded materials→ the store shows Durability Proof hereDurability 97%
  7. 72m 25sExpanded warranty · Kettle TiExpanded warrantyDurability >99%
  8. 82m 51sExpanded materials · Kettle TiExpanded materialsDurability >99%
  9. 3m 09sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded materials ×26.6×
  • Expanded warranty15.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.