Synthetic data
All sessions

s-2684

Simulated shopper

Oct 27, 2026, 2:12 PM UTC · mobile · organic · Driftwood 2P Tent · 9 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 00sViewed Squall ProViewed a product pageValue 34%
  3. 31m 19sViewed Driftwood 2PViewed a product pageNo clear doubt 37%
  4. 41m 53sExpanded specs · Driftwood 2PExpanded technical specsNo clear doubt 65%
  5. 52m 11sSearch “waterproof jacket”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 88%
  6. 62m 15sBrowsed catalogBrowsed the catalogSuitability 77%
  7. 72m 42sCompare + Driftwood 2PAdded a product to compareSuitability 91%
  8. 82m 55sAdded to cart · Driftwood 2PAdded to cartSuitability 91%
  9. 3m 16sLeft the store

Final guess

Suitability91%
Fit
<1%
Suitability
91%
Durability
<1%
Value
7%
Delivery
<1%
Choice
1%
No clear doubt
2%
Why suitabilityhow much likelier
  • Searched for a use-case or spec17.5×
  • Expanded technical specs6.9×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.