Synthetic data
All sessions

s-2685

Simulated shopper

Oct 28, 2026, 1:05 AM UTC · mobile · organic · Ridgeback 38L Pack · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 245sViewed Ridgeback 48LViewed a product pageNo clear doubt 34%
  3. 31m 17sViewed Ridgeback 38LViewed a product page · Switched to a similar productChoice 73%
  4. 41m 57sExpanded materials · Ridgeback 38LExpanded materialsNo clear doubt 57%
  5. 52m 14sOpened reviews · Ridgeback 38LOpened reviewsNo clear doubt 40%
  6. 62m 31sOpened reviews · Ridgeback 38LOpened reviewsSuitability 28%
  7. 72m 56sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 97%
  8. 83m 19sExpanded specs · Ridgeback 38LExpanded technical specsSuitability >99%
  9. 93m 45sImage 1 · Ridgeback 38LViewed a product imageSuitability 99%
  10. 4m 10sLeft the store

Final guess

Suitability99%
Fit
<1%
Suitability
99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.