Synthetic data
All sessions

s-2686

Simulated shopper

Oct 31, 2026, 5:36 AM UTC · mobile · organic · Merino 200 Base Layer Crew · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 05sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 31m 26sCompare + Merino 200Added a product to compareValue 43%
  4. 41m 38sCompare + Merino 200Added a product to compareChoice 71%
  5. 52m 12sOpened comparisonOpened the comparisonChoice 99%
  6. 62m 41sExpanded specs · Merino 200Expanded technical specsChoice 99%
  7. 72m 55sOpened comparisonOpened the comparisonChoice >99%
  8. 83m 35sSearch “cairn mid vs low”Searched to compare optionsChoice >99%
  9. 94m 14sImage 1 · Merino 200Viewed a product imageChoice >99%
  10. 4m 26sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×257.4×
  • Added a product to compare ×211.5×
  • Searched to compare options39.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.