Synthetic data
All sessions

s-2687

Simulated shopper

Oct 29, 2026, 3:51 AM UTC · desktop · organic · Squall 2.5L Rain Shell · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 244sViewed Squall ProViewed a product pageNo clear doubt 35%
  3. 350sCompare + Squall ProAdded a product to compareChoice 76%
  4. 41m 07sCompare + Squall 2.5LAdded a product to compare→ the store shows Decision Helper hereChoice 95%
  5. 51m 44sViewed Squall 2.5LViewed a product page · Switched to a similar productChoice 99%
  6. 61m 57sOpened reviews · Squall 2.5LOpened reviewsChoice 98%
  7. 72m 30sReviews filtered: fitFiltered reviews by fitChoice 99%
  8. 82m 55sCompare + Squall 2.5LAdded a product to compareChoice >99%
  9. 93m 27sCompare + Squall ProAdded a product to compareChoice >99%
  10. 104m 04sCompare + Squall 2.5LAdded a product to compareChoice >99%
  11. 114m 17sCompare + Squall ProAdded a product to compareChoice >99%
  12. 124m 53sOpened reviews · Squall 2.5LOpened reviewsChoice >99%
  13. 5m 05sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×611.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.