Synthetic data
All sessions

s-2689

Simulated shopper

Oct 24, 2026, 5:13 PM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 11 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 44%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sViewed Cairn MidViewed a product pageFit 27%
  2. 212sBrowsed catalogBrowsed the catalogNo clear doubt 34%
  3. 341sSorted: price ascSorted by lowest priceValue 52%
  4. 41m 11sSize 10.5 · Cairn MidSelected a sizeFit 39%
  5. 51m 35sImage 1 · Cairn MidViewed a product imageNo clear doubt 52%
  6. 61m 47sSorted: ratingRe-sorted the catalogNo clear doubt 81%
  7. 72m 27sSize guide · Cairn MidOpened the size guideNo clear doubt 53%
  8. 82m 45sAdded to cart · Cairn MidAdded to cartNo clear doubt 53%
  9. 92m 57sViewed cartViewed cart (saw shipping cost)→ the store shows Fit Confidence hereFit 61%
  10. 103m 22sCheckout startedStarted checkoutFit 61%
  11. 3m 26sPurchased

Final guess

Fit61%
Fit
61%
Suitability
<1%
Durability
<1%
Value
5%
Delivery
1%
Choice
<1%
No clear doubt
33%
Why fithow much likelier
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.