Synthetic data
All sessions

s-2691

Simulated shopper

Oct 28, 2026, 10:17 PM UTC · mobile · paid social · Kettle Ti Stove Kit · 8 actions

abandonedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 21m 01sAdded to cart · Kettle TiAdded to cartNo clear doubt 29%
  3. 31m 30sViewed cartViewed cart (saw shipping cost)Value 40%
  4. 42m 02sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 94%
  5. 52m 42sOpened reviews · Kettle TiOpened reviewsValue 95%
  6. 62m 45sReviews filtered: valueFiltered reviews by valueValue >99%
  7. 73m 23sSearch “deals”Searched for deals / priceValue >99%
  8. 3m 47sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost)4.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.