Synthetic data
All sessions

s-2694

Simulated shopper

Oct 29, 2026, 12:07 PM UTC · desktop · organic · Ridgeback 38L Pack · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 245sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 31m 11sSorted: featuredRe-sorted the catalogNo clear doubt 72%
  4. 41m 32sSize guide · Ridgeback 38LOpened the size guideNo clear doubt 65%
  5. 51m 47sSearch “jacket”Searched the catalogNo clear doubt 84%
  6. 62m 02sDelivery check · ZIP 42717Checked delivery date by ZIPNo clear doubt 82%
  7. 72m 26sSize S/M · 15–18 in torso · Ridgeback 38LSelected a sizeNo clear doubt 61%
  8. 82m 38sSize guide · Ridgeback 38LRe-opened the size guide→ the store shows Fit Confidence hereFit 99%
  9. 92m 56sDelivery check · ZIP 61297Checked delivery date by ZIPFit 95%
  10. 3m 20sLeft the store

Final guess

Fit95%
Fit
95%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
3%
Choice
<1%
No clear doubt
2%
Why fithow much likelier
  • Re-opened the size guide90.5×
  • Selected a size12.4×
  • Opened the size guide8.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.