Synthetic data
All sessions

s-2695

Simulated shopper

Oct 27, 2026, 8:24 AM UTC · mobile · paid social · Squall 2.5L Rain Shell · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 243sBrowsed catalogBrowsed the catalogNo clear doubt 36%
  3. 346sBrowsed catalogBrowsed the catalogNo clear doubt 54%
  4. 457sSorted: price ascSorted by lowest priceValue 59%
  5. 51m 01sBrowsed catalogBrowsed the catalogValue 51%
  6. 61m 40sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 80%
  7. 72m 18sCompare + Squall 2.5LAdded a product to compare→ the store shows Value Breakdown hereValue 73%
  8. 82m 55sCompare + Squall ProAdded a product to compareValue 70%
  9. 3m 09sLeft the store

Final guess

Value70%
Fit
<1%
Suitability
1%
Durability
<1%
Value
70%
Delivery
<1%
Choice
28%
No clear doubt
1%
Why valuehow much likelier
  • Sorted by lowest price8.4×
  • Browsed the catalog ×31.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.