Synthetic data
All sessions

s-2697

Simulated shopper

Oct 25, 2026, 4:08 AM UTC · mobile · paid social · Driftwood 2P Tent · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 214sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 354sOpened reviews · Driftwood 2POpened reviewsDelivery 23%
  4. 41m 34sImage 1 · Driftwood 2PViewed a product imageNo clear doubt 43%
  5. 51m 59sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery 58%
  6. 62m 31sOpened reviews · Driftwood 2POpened reviewsDelivery 61%
  7. 2m 58sLeft the store

Final guess

Delivery61%
Fit
1%
Suitability
11%
Durability
8%
Value
2%
Delivery
61%
Choice
<1%
No clear doubt
17%
Why deliveryhow much likelier
  • Expanded shipping info13.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.