Synthetic data
All sessions

s-2698

Simulated shopper

Oct 23, 2026, 7:26 PM UTC · mobile · paid social · Talus Trail Runner · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sViewed Talus TrailViewed a product pageChoice 23%
  2. 251sImage 1 · Talus TrailViewed a product imageNo clear doubt 30%
  3. 31m 11sBrowsed catalogBrowsed the catalogNo clear doubt 53%
  4. 41m 32sOpened reviews · Talus TrailOpened reviewsSuitability 32%
  5. 51m 40sReviews filtered: suitabilityFiltered reviews by performanceSuitability 97%
  6. 62m 15sExpanded specs · Talus TrailExpanded technical specs→ the store shows Built-For Answer hereSuitability >99%
  7. 2m 37sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Opened reviews1.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.