Synthetic data
All sessions

s-2699

Simulated shopper

Oct 21, 2026, 10:03 AM UTC · mobile · paid social · Ridgeback 48L Pack · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 213sImage 1 · Ridgeback 48LViewed a product imageNo clear doubt 32%
  3. 343sSize guide · Ridgeback 48LOpened the size guideFit 57%
  4. 41m 19sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice 87%
  5. 51m 56sOpened comparisonOpened the comparisonChoice >99%
  6. 62m 18sSearch “best backpacking pack”Searched to compare optionsChoice >99%
  7. 72m 54sViewed Squall 2.5LViewed a product pageChoice >99%
  8. 83m 14sViewed Squall ProViewed a product page · Switched to a similar productChoice >99%
  9. 93m 46sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlierChoice >99%
  10. 4m 08sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×257.4×
  • Searched to compare options39.5×
  • Returned to a product viewed earlier22.8×
  • Switched to a similar product8.6×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.