All sessions
s-2700
Simulated shopperOct 24, 2026, 8:58 PM UTC · desktop · paid social · Squall Pro 3L Shell · 12 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 15%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 15sSearch “headlamp”Searched the catalogNo clear doubt 32%
- 219sViewed Squall ProViewed a product pageNo clear doubt 35%
- 323sViewed Squall 2.5LViewed a product page · Switched to a similar productChoice 69%
- 455sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice 99%
- 51m 13sImage 1 · Squall ProViewed a product imageChoice >99%
- 61m 26sCompare + Squall ProAdded a product to compareChoice >99%
- 71m 29sCompare + Squall 2.5LAdded a product to compareChoice >99%
- 81m 49sViewed Lumen 400Viewed a product pageChoice >99%
- 92m 18sImage 2 · Lumen 400Viewed a product imageChoice >99%
- 102m 42sOpened comparisonOpened the comparisonChoice >99%
- 113m 01sSearch “boots”Searched the catalogChoice >99%
- 3m 31sLeft the store
Final guess
Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
- Added a product to compare ×211.5×
- Switched to a similar product ×28.6×
- Opened the comparison57.4×
- Returned to a product viewed earlier22.8×
- Viewed a product page ×41.4×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryChoice
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.