Synthetic data
All sessions

s-2701

Simulated shopper

Oct 29, 2026, 11:45 PM UTC · mobile · organic · Squall Pro 3L Shell · 16 actions

purchasedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 46%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sViewed Squall ProViewed a product pageChoice 29%
  2. 254sOpened reviews · Squall ProOpened reviewsValue 31%
  3. 31m 04sSize L · Squall ProSelected a sizeFit 64%
  4. 41m 34sExpanded returns · Squall ProExpanded returns policyFit 86%
  5. 52m 12sBrowsed catalogBrowsed the catalogFit 80%
  6. 62m 50sSize guide · Squall ProOpened the size guide→ the store shows Fit Confidence hereFit 96%
  7. 73m 17sBrowsed catalogBrowsed the catalogFit 92%
  8. 83m 51sSize guide · Squall ProRe-opened the size guideFit >99%
  9. 94m 09sAdded to cart · Squall ProAdded to cartFit >99%
  10. 104m 12sViewed cartViewed cart (saw shipping cost)Fit >99%
  11. 114m 21sPromo field focusedClicked into the promo-code fieldFit 91%
  12. 124m 24sBrowsed catalogBrowsed the catalogFit 85%
  13. 134m 59sSorted: price ascSorted by lowest priceValue 65%
  14. 145m 13sViewed cartViewed cart (saw shipping cost)Value 92%
  15. 155m 24sCheckout startedStarted checkoutValue 92%
  16. 5m 43sPurchased

Final guess

Value92%
Fit
8%
Suitability
<1%
Durability
<1%
Value
92%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtValue
SecondaryFit
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.