Synthetic data
All sessions

s-2702

Simulated shopper

Oct 27, 2026, 7:43 PM UTC · mobile · search ads · Merino 200 Base Layer Crew · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sViewed Merino 200Viewed a product pageFit 22%
  2. 255sOpened reviews · Merino 200Opened reviewsDurability 31%
  3. 31m 02sExpanded returns · Merino 200Expanded returns policyFit 46%
  4. 41m 30sSize XL · Merino 200Selected a sizeFit 93%
  5. 51m 45sExpanded returns · Merino 200Expanded returns policyFit 96%
  6. 62m 24sOpened reviews · Merino 200Opened reviewsFit 97%
  7. 73m 04sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit >99%
  8. 83m 21sExpanded returns · Merino 200Expanded returns policyFit >99%
  9. 93m 25sOpened reviews · Merino 200Opened reviewsFit >99%
  10. 103m 44sReviews filtered: fitFiltered reviews by fitFit >99%
  11. 114m 03sOpened reviews · Merino 200Opened reviewsFit >99%
  12. 124m 06sSize guide · Merino 200Opened the size guideFit >99%
  13. 4m 29sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×224.4×
  • Selected a size12.4×
  • Expanded returns policy ×32.3×
  • Opened the size guide8.4×
  • Opened reviews ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.