Synthetic data
All sessions

s-2708

Simulated shopper

Oct 20, 2026, 9:15 AM UTC · desktop · organic · Talus Trail Runner · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 242sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 07sImage 1 · Talus TrailViewed a product imageNo clear doubt 53%
  4. 41m 27sOpened reviews · Talus TrailOpened reviewsSuitability 32%
  5. 51m 46sReviews filtered: suitabilityFiltered reviews by performanceSuitability 97%
  6. 62m 01sViewed Squall ProViewed a product pageSuitability 96%
  7. 72m 17sExpanded specs · Squall ProExpanded technical specs→ the store shows Built-For Answer hereSuitability 99%
  8. 82m 40sViewed Cairn MidViewed a product page · Switched to a similar productSuitability 97%
  9. 92m 54sExpanded specs · Cairn MidExpanded technical specsSuitability 99%
  10. 103m 13sViewed Ridgeback 38LViewed a product pageSuitability 98%
  11. 113m 48sExpanded materials · Ridgeback 38LExpanded materialsSuitability 99%
  12. 123m 59sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability >99%
  13. 4m 27sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Searched for a use-case or spec17.5×
  • Opened reviews1.7×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.