Synthetic data
All sessions

s-2709

Simulated shopper

Oct 23, 2026, 1:45 PM UTC · desktop · organic · Emberline 20°F Down Bag · 21 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 237sViewed Emberline 20°FViewed a product pageNo clear doubt 50%
  3. 31m 10sAdded to cart · Emberline 20°FAdded to cartNo clear doubt 31%
  4. 41m 21sViewed cartViewed cart (saw shipping cost)Value 43%
  5. 51m 52sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 95%
  6. 61m 59sOpened reviews · Emberline 20°FOpened reviewsValue 96%
  7. 72m 28sReviews filtered: valueFiltered reviews by valueValue >99%
  8. 82m 35sOpened reviews · Emberline 20°FOpened reviewsValue >99%
  9. 93m 13sReviews filtered: fitFiltered reviews by fitValue 99%
  10. 103m 36sBrowsed catalogBrowsed the catalogValue >99%
  11. 113m 53sSorted: price ascSorted by lowest priceValue >99%
  12. 124m 23sOpened reviews · Emberline 20°FOpened reviewsValue >99%
  13. 134m 34sReviews filtered: valueFiltered reviews by valueValue >99%
  14. 145m 02sViewed Lumen 400Viewed a product page · Returned to a product viewed earlierValue >99%
  15. 155m 27sBrowsed catalogBrowsed the catalogValue >99%
  16. 165m 51sSorted: price ascSorted by lowest priceValue >99%
  17. 175m 57sOpened reviews · Lumen 400Opened reviewsValue >99%
  18. 186m 27sReviews filtered: valueFiltered reviews by valueValue >99%
  19. 197m 05sOpened reviews · Lumen 400Opened reviewsValue >99%
  20. 207m 11sReviews filtered: valueFiltered reviews by valueValue >99%
  21. 7m 41sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×418.9×
  • Sorted by lowest price ×28.4×
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.