Synthetic data
All sessions

s-2710

Simulated shopper

Oct 20, 2026, 11:42 AM UTC · desktop · organic · Cairn Low Hiking Shoe · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 218sViewed Cairn LowViewed a product pageNo clear doubt 41%
  3. 341sOpened reviews · Cairn LowOpened reviewsFit 26%
  4. 459sExpanded warranty · Cairn LowExpanded warrantyDurability 64%
  5. 51m 21sExpanded shipping · Cairn LowExpanded shipping infoDurability 37%
  6. 61m 33sImage 1 · Cairn LowViewed a product imageNo clear doubt 54%
  7. 72m 04sExpanded returns · Cairn LowExpanded returns policyNo clear doubt 44%
  8. 2m 08sLeft the store

Final guess

No clear doubt44%
Fit
4%
Suitability
<1%
Durability
28%
Value
<1%
Delivery
23%
Choice
<1%
No clear doubt
44%
Why no clear doubthow much likelier
  • Searched the catalog2.9×
  • Viewed a product image2.3×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.