Synthetic data
All sessions

s-2711

Simulated shopper

Oct 26, 2026, 6:32 AM UTC · desktop · search ads · Squall Pro 3L Shell · 18 actions

purchasedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 50%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sViewed Squall ProViewed a product pageChoice 29%
  2. 233sOpened reviews · Squall ProOpened reviewsValue 31%
  3. 344sViewed Squall 2.5LViewed a product page · Switched to a similar productChoice 62%
  4. 455sCompare + Squall 2.5LAdded a product to compare→ the store shows Decision Helper hereChoice 90%
  5. 51m 33sCompare + Squall ProAdded a product to compareChoice 97%
  6. 62m 00sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  7. 72m 16sOpened comparisonOpened the comparisonChoice >99%
  8. 82m 41sSearch “headlamp”Searched the catalogChoice >99%
  9. 92m 55sCompare + Squall ProAdded a product to compareChoice >99%
  10. 103m 07sCompare + Squall 2.5LAdded a product to compareChoice >99%
  11. 113m 16sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  12. 123m 37sSearch “squall vs squall pro”Searched to compare optionsChoice >99%
  13. 133m 57sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  14. 144m 22sViewed Lumen 400Viewed a product pageChoice >99%
  15. 154m 38sAdded to cart · Squall ProAdded to cartChoice >99%
  16. 164m 56sViewed cartViewed cart (saw shipping cost)Choice >99%
  17. 175m 04sCheckout startedStarted checkoutChoice >99%
  18. 5m 33sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Returned to a product viewed earlier ×322.8×
  • Switched to a similar product ×48.6×
  • Opened the comparison57.4×
  • Searched to compare options39.5×
  • Viewed a product page ×61.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.