Synthetic data
All sessions

s-2712

Simulated shopper

Oct 29, 2026, 4:04 PM UTC · desktop · search ads · Squall Pro 3L Shell · 17 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 222sViewed Squall 2.5LViewed a product pageNo clear doubt 45%
  3. 340sBrowsed catalogBrowsed the catalogNo clear doubt 66%
  4. 450sSorted: price ascSorted by lowest priceNo clear doubt 59%
  5. 556sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 85%
  6. 61m 27sViewed Squall ProViewed a product page · Switched to a similar productNo clear doubt 77%
  7. 72m 00sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice 84%
  8. 82m 38sImage 2 · Squall ProViewed a product imageChoice 73%
  9. 93m 13sCompare + Squall ProAdded a product to compareChoice 99%
  10. 103m 22sCompare + Squall 2.5LAdded a product to compareChoice >99%
  11. 113m 52sImage 3 · Squall ProViewed a product imageChoice >99%
  12. 123m 56sImage 4 · Squall ProViewed a product imageChoice >99%
  13. 134m 32sCompare + Squall ProAdded a product to compareChoice >99%
  14. 145m 00sCompare + Squall 2.5LAdded a product to compareChoice >99%
  15. 155m 14sExpanded specs · Squall ProExpanded technical specsChoice >99%
  16. 165m 24sOpened comparisonOpened the comparisonChoice >99%
  17. 5m 37sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Opened the comparison ×257.4×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.