Synthetic data
All sessions

s-2714

Simulated shopper

Oct 25, 2026, 4:58 PM UTC · desktop · paid social · Talus Trail Runner · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sViewed Talus TrailViewed a product pageChoice 23%
  2. 248sOpened reviews · Talus TrailOpened reviewsSuitability 32%
  3. 31m 02sReviews filtered: durabilityFiltered reviews by durabilityDurability 96%
  4. 41m 29sImage 1 · Talus TrailViewed a product imageDurability 95%
  5. 51m 36sExpanded warranty · Talus TrailExpanded warranty→ the store shows Durability Proof hereDurability >99%
  6. 61m 40sExpanded materials · Talus TrailExpanded materialsDurability >99%
  7. 72m 02sExpanded warranty · Talus TrailExpanded warrantyDurability >99%
  8. 82m 24sSearch “durable hiking boots”Searched for durability / warrantyDurability >99%
  9. 93m 00sExpanded warranty · Talus TrailExpanded warrantyDurability >99%
  10. 3m 11sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded warranty ×315.6×
  • Filtered reviews by durability95.7×
  • Searched for durability / warranty38.6×
  • Expanded materials6.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.