Synthetic data
All sessions

s-2715

Simulated shopper

Nov 2, 2026, 4:03 AM UTC · desktop · organic · Cairn Mid Waterproof Boot · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 239sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 351sSearch “boot sizing”Searched for sizing / fitFit 76%
  4. 41m 00sSize 9.5 · Cairn MidSelected a size→ the store shows Fit Confidence hereFit 97%
  5. 51m 19sExpanded returns · Cairn MidExpanded returns policyFit 99%
  6. 61m 39sImage 1 · Cairn MidViewed a product imageFit 98%
  7. 1m 57sLeft the store

Final guess

Fit98%
Fit
98%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why fithow much likelier
  • Selected a size12.4×
  • Searched for sizing / fit9.3×
  • Expanded returns policy2.3×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.