Synthetic data
All sessions

s-2716

Simulated shopper

Oct 31, 2026, 9:27 AM UTC · desktop · paid social · Driftwood 2P Tent · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 21m 10sViewed Driftwood 2PViewed a product pageNo clear doubt 51%
  3. 31m 33sBrowsed catalogBrowsed the catalogNo clear doubt 69%
  4. 41m 57sViewed Squall 2.5LViewed a product pageNo clear doubt 80%
  5. 2m 18sLeft the store

Final guess

No clear doubt80%
Fit
<1%
Suitability
2%
Durability
2%
Value
3%
Delivery
11%
Choice
1%
No clear doubt
80%
Why no clear doubthow much likelier
  • Viewed a product page ×21.7×
  • Searched the catalog2.9×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.