Synthetic data
All sessions

s-2719

Simulated shopper

Oct 20, 2026, 6:45 AM UTC · mobile · organic · Lumen 400 Headlamp · 16 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 231sAdded to cart · Lumen 400Added to cartNo clear doubt 36%
  3. 349sViewed cartViewed cart (saw shipping cost)Value 45%
  4. 41m 25sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 95%
  5. 51m 30sSearch “deals”Searched for deals / priceValue >99%
  6. 61m 46sBrowsed catalogBrowsed the catalogValue >99%
  7. 71m 51sSorted: price ascSorted by lowest priceValue >99%
  8. 82m 04sOpened reviews · Lumen 400Opened reviewsValue >99%
  9. 92m 33sReviews filtered: valueFiltered reviews by valueValue >99%
  10. 103m 04sImage 1 · Lumen 400Viewed a product imageValue >99%
  11. 113m 18sOpened reviews · Lumen 400Opened reviewsValue >99%
  12. 123m 32sReviews filtered: valueFiltered reviews by valueValue >99%
  13. 133m 42sViewed Driftwood 2PViewed a product pageValue >99%
  14. 143m 53sBrowsed catalogBrowsed the catalogValue >99%
  15. 154m 20sSearch “deals”Searched for deals / priceValue >99%
  16. 4m 49sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price ×230.7×
  • Filtered reviews by value ×218.9×
  • Clicked into the promo-code field40.8×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.