Synthetic data
All sessions

s-2721

Simulated shopper

Oct 25, 2026, 10:40 AM UTC · mobile · search ads · Ridgeback 48L Pack · 20 actions

abandonedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 235sBrowsed catalogBrowsed the catalogNo clear doubt 39%
  3. 31m 11sSorted: price ascSorted by lowest priceValue 49%
  4. 41m 33sViewed Ridgeback 48LViewed a product page · Switched to a similar productValue 50%
  5. 51m 36sOpened reviews · Ridgeback 48LOpened reviews→ the store shows Value Breakdown hereValue 68%
  6. 62m 01sReviews filtered: valueFiltered reviews by valueValue 98%
  7. 72m 12sOpened reviews · Ridgeback 48LOpened reviewsValue 99%
  8. 82m 44sReviews filtered: valueFiltered reviews by valueValue >99%
  9. 92m 49sCompare + Ridgeback 48LAdded a product to compareValue >99%
  10. 102m 56sCompare + Ridgeback 38LAdded a product to compareValue >99%
  11. 113m 12sSearch “discount code”Searched for deals / priceValue >99%
  12. 123m 36sImage 1 · Ridgeback 48LViewed a product imageValue >99%
  13. 133m 40sOpened reviews · Ridgeback 48LOpened reviewsValue >99%
  14. 143m 49sReviews filtered: valueFiltered reviews by valueValue >99%
  15. 154m 21sAdded to cart · Ridgeback 48LAdded to cartValue >99%
  16. 164m 48sViewed cartViewed cart (saw shipping cost)Value >99%
  17. 175m 26sRemoved from cart · Ridgeback 48LRemoved from cartValue >99%
  18. 185m 53sBrowsed catalogBrowsed the catalogValue >99%
  19. 196m 06sAdded to cart · Ridgeback 48LAdded to cartValue >99%
  20. 6m 34sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×318.9×
  • Removed from cart46.2×
  • Searched for deals / price30.7×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.