Synthetic data
All sessions

s-2722

Simulated shopper

Oct 30, 2026, 1:50 AM UTC · mobile · search ads · Talus Trail Runner · 15 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 58%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sViewed Talus TrailViewed a product pageChoice 23%
  2. 235sOpened reviews · Talus TrailOpened reviewsSuitability 32%
  3. 338sSorted: ratingRe-sorted the catalogSuitability 29%
  4. 41m 07sExpanded warranty · Talus TrailExpanded warrantyDurability 70%
  5. 51m 26sExpanded materials · Talus TrailExpanded materials→ the store shows Durability Proof hereDurability 90%
  6. 61m 34sOpened reviews · Talus TrailOpened reviewsDurability 95%
  7. 71m 39sOpened reviews · Talus TrailOpened reviewsDurability 96%
  8. 81m 52sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  9. 91m 58sOpened reviews · Talus TrailOpened reviewsDurability >99%
  10. 102m 16sExpanded materials · Talus TrailExpanded materialsDurability >99%
  11. 112m 48sImage 1 · Talus TrailViewed a product imageDurability >99%
  12. 123m 03sAdded to cart · Talus TrailAdded to cartDurability >99%
  13. 133m 31sViewed cartViewed cart (saw shipping cost)Durability >99%
  14. 143m 35sCheckout startedStarted checkoutDurability >99%
  15. 4m 01sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded materials ×26.6×
  • Expanded warranty15.6×
  • Opened reviews ×41.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.