Synthetic data
All sessions

s-2723

Simulated shopper

Oct 29, 2026, 10:05 PM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 13 actions

abandonedcart $618

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 236sOpened reviews · Driftwood 2POpened reviewsDelivery 25%
  3. 357sReviews filtered: deliveryFiltered reviews by shippingDelivery 92%
  4. 41m 35sAdded to cart · Driftwood 2PAdded to cartDelivery 92%
  5. 51m 42sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 96%
  6. 61m 52sViewed Cairn MidViewed a product pageDelivery 97%
  7. 72m 27sAdded to cart · Cairn MidAdded to cartDelivery 97%
  8. 83m 05sOpened reviews · Cairn MidOpened reviewsDelivery 94%
  9. 93m 42sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  10. 104m 05sExpanded returns · Cairn MidExpanded returns policyDelivery >99%
  11. 114m 42sOpened reviews · Cairn MidOpened reviewsDelivery 99%
  12. 124m 58sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  13. 5m 13sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping ×342.3×
  • Viewed cart (saw shipping cost)2.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.