Synthetic data
All sessions

s-2724

Simulated shopper

Oct 24, 2026, 2:20 PM UTC · desktop · paid social · Cairn Low Hiking Shoe · 19 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 46%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 11sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 24sCompare + Talus TrailAdded a product to compareChoice 66%
  4. 41m 33sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 91%
  5. 52m 09sCompare + Talus TrailAdded a product to compareChoice 98%
  6. 62m 25sCompare + Cairn LowAdded a product to compareChoice >99%
  7. 72m 40sBrowsed catalogBrowsed the catalogChoice 99%
  8. 83m 02sViewed Cairn LowViewed a product page · Switched to a similar productChoice >99%
  9. 93m 39sViewed Cairn MidViewed a product page · Switched to a similar productChoice >99%
  10. 103m 49sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  11. 114m 11sImage 1 · Cairn LowViewed a product imageChoice >99%
  12. 124m 35sViewed Cairn MidViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  13. 134m 39sOpened comparisonOpened the comparisonChoice >99%
  14. 144m 49sCompare + Cairn MidAdded a product to compareChoice >99%
  15. 155m 19sCompare + Talus TrailAdded a product to compareChoice >99%
  16. 165m 36sAdded to cart · Cairn LowAdded to cartChoice >99%
  17. 175m 49sViewed cartViewed cart (saw shipping cost)Choice >99%
  18. 185m 53sCheckout startedStarted checkoutChoice >99%
  19. 6m 11sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×611.5×
  • Switched to a similar product ×48.6×
  • Returned to a product viewed earlier ×222.8×
  • Opened the comparison57.4×
  • Viewed a product page ×51.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.