Synthetic data
All sessions

s-2725

Simulated shopper

Oct 22, 2026, 5:18 PM UTC · mobile · organic · Cairn Mid Waterproof Boot · 17 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 243sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 352sBrowsed catalogBrowsed the catalogNo clear doubt 54%
  4. 41m 25sOpened reviews · Cairn MidOpened reviewsNo clear doubt 30%
  5. 51m 36sReviews filtered: fitFiltered reviews by fitFit 91%
  6. 62m 07sSearch “boot sizing”Searched for sizing / fit→ the store shows Fit Confidence hereFit 99%
  7. 72m 17sImage 1 · Cairn MidViewed a product imageFit 99%
  8. 82m 34sSize guide · Cairn MidOpened the size guideFit >99%
  9. 92m 53sOpened reviews · Cairn MidOpened reviewsFit >99%
  10. 102m 58sReviews filtered: fitFiltered reviews by fitFit >99%
  11. 113m 07sSize 9 · Cairn MidSelected a sizeFit >99%
  12. 123m 46sSize 9.5 · Cairn MidChanged size selectionFit >99%
  13. 134m 08sOpened reviews · Cairn MidOpened reviewsFit >99%
  14. 144m 43sReviews filtered: fitFiltered reviews by fitFit >99%
  15. 155m 10sSize 9 · Cairn MidChanged size selectionFit >99%
  16. 165m 26sAdded to cart · Cairn MidAdded to cartFit >99%
  17. 5m 40sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×324.4×
  • Changed size selection ×2106.9×
  • Selected a size12.4×
  • Searched for sizing / fit9.3×
  • Opened the size guide8.4×
  • Opened reviews ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.