Synthetic data
All sessions

s-2727

Simulated shopper

Oct 29, 2026, 2:51 PM UTC · mobile · organic · Talus Trail Runner · 21 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 51%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 226sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 332sExpanded returns · Talus TrailExpanded returns policyNo clear doubt 40%
  4. 41m 08sOpened reviews · Talus TrailOpened reviewsFit 27%
  5. 51m 28sReviews filtered: fitFiltered reviews by fitFit 89%
  6. 61m 47sOpened reviews · Talus TrailOpened reviewsFit 90%
  7. 72m 00sBrowsed catalogBrowsed the catalogFit 89%
  8. 82m 29sSorted: price ascSorted by lowest price→ the store shows Fit Confidence hereFit 86%
  9. 93m 01sImage 1 · Talus TrailViewed a product imageFit 89%
  10. 103m 35sSize guide · Talus TrailOpened the size guideFit 98%
  11. 114m 13sImage 2 · Talus TrailViewed a product imageFit 98%
  12. 124m 52sOpened reviews · Talus TrailOpened reviewsFit 99%
  13. 135m 06sReviews filtered: fitFiltered reviews by fitFit >99%
  14. 145m 22sOpened reviews · Talus TrailOpened reviewsFit >99%
  15. 155m 28sReviews filtered: fitFiltered reviews by fitFit >99%
  16. 165m 39sOpened reviews · Talus TrailOpened reviewsFit >99%
  17. 176m 02sReviews filtered: fitFiltered reviews by fitFit >99%
  18. 186m 19sAdded to cart · Talus TrailAdded to cartFit >99%
  19. 196m 48sViewed cartViewed cart (saw shipping cost)Fit >99%
  20. 207m 13sCheckout startedStarted checkoutFit >99%
  21. 7m 26sPurchased

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×424.4×
  • Opened the size guide8.4×
  • Opened reviews ×51.4×
  • Expanded returns policy2.3×
  • Viewed a product image ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.