Synthetic data
All sessions

s-2728

Simulated shopper

Oct 28, 2026, 12:46 PM UTC · desktop · email · Lumen 400 Headlamp · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 250sExpanded materials · Lumen 400Expanded materialsNo clear doubt 36%
  3. 31m 12sExpanded specs · Lumen 400Expanded technical specsSuitability 57%
  4. 41m 32sExpanded specs · Lumen 400Expanded technical specs→ the store shows Built-For Answer hereSuitability 86%
  5. 51m 45sOpened reviews · Lumen 400Opened reviewsSuitability 95%
  6. 62m 00sBrowsed catalogBrowsed the catalogSuitability 91%
  7. 72m 38sExpanded materials · Lumen 400Expanded materialsSuitability 92%
  8. 82m 52sOpened reviews · Lumen 400Opened reviewsSuitability 95%
  9. 93m 26sReviews filtered: durabilityFiltered reviews by durabilityDurability 69%
  10. 103m 52sImage 1 · Lumen 400Viewed a product imageDurability 61%
  11. 114m 26sOpened reviews · Lumen 400Opened reviewsDurability 62%
  12. 124m 51sReviews filtered: suitabilityFiltered reviews by performanceSuitability 97%
  13. 5m 14sLeft the store

Final guess

Suitability97%
Fit
<1%
Suitability
97%
Durability
3%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Opened reviews ×31.7×
  • Expanded materials ×21.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDurability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.