Synthetic data
All sessions

s-2730

Simulated shopper

Oct 22, 2026, 3:10 AM UTC · desktop · search ads · Emberline 20°F Down Bag · 4 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 254sSorted: price descRe-sorted the catalogNo clear doubt 49%
  3. 31m 20sExpanded specs · Emberline 20°FExpanded technical specsSuitability 47%
  4. 1m 38sLeft the store

Final guess

Suitability47%
Fit
2%
Suitability
47%
Durability
1%
Value
1%
Delivery
4%
Choice
4%
No clear doubt
41%
Why suitabilityhow much likelier
  • Expanded technical specs6.9×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.