Synthetic data
All sessions

s-2732

Simulated shopper

Oct 31, 2026, 10:58 AM UTC · mobile · paid social · Ridgeback 38L Pack · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 257sViewed Ridgeback 48LViewed a product page · Switched to a similar productChoice 78%
  3. 31m 33sExpanded specs · Ridgeback 48LExpanded technical specs→ the store shows Decision Helper hereChoice 88%
  4. 41m 50sOpened comparisonOpened the comparisonChoice >99%
  5. 51m 58sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  6. 62m 29sSorted: price descRe-sorted the catalogChoice >99%
  7. 73m 04sOpened reviews · Ridgeback 38LOpened reviewsChoice >99%
  8. 3m 17sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×28.6×
  • Opened the comparison57.4×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.