Synthetic data
All sessions

s-2733

Simulated shopper

Oct 26, 2026, 10:31 PM UTC · mobile · organic · Talus Trail Runner · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sViewed Talus TrailViewed a product pageChoice 23%
  2. 230sImage 1 · Talus TrailViewed a product imageNo clear doubt 30%
  3. 339sImage 2 · Talus TrailViewed a product imageNo clear doubt 48%
  4. 41m 16sOpened reviews · Talus TrailOpened reviewsSuitability 41%
  5. 51m 44sReviews filtered: valueFiltered reviews by valueSuitability 29%
  6. 62m 16sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / price→ the store shows Value Breakdown hereValue 90%
  7. 2m 26sLeft the store

Final guess

Value90%
Fit
<1%
Suitability
9%
Durability
<1%
Value
90%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Searched for a use-case or spec1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.