Synthetic data
All sessions

s-2736

Simulated shopper

Oct 24, 2026, 8:48 PM UTC · mobile · organic · Talus Trail Runner · 10 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 241sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 345sSearch “winter hiking boots”Searched for a use-case or specSuitability 73%
  4. 41m 06sExpanded materials · Talus TrailExpanded materials→ the store shows Built-For Answer hereSuitability 88%
  5. 51m 22sExpanded specs · Talus TrailExpanded technical specsSuitability 98%
  6. 61m 47sImage 1 · Talus TrailViewed a product imageSuitability 98%
  7. 72m 24sImage 2 · Talus TrailViewed a product imageSuitability 97%
  8. 82m 58sBrowsed catalogBrowsed the catalogSuitability 92%
  9. 93m 28sAdded to cart · Talus TrailAdded to cartSuitability 92%
  10. 3m 57sLeft the store

Final guess

Suitability92%
Fit
<1%
Suitability
92%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
8%
Why suitabilityhow much likelier
  • Searched for a use-case or spec17.5×
  • Expanded technical specs6.9×
  • Viewed a product image ×21.2×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.