Synthetic data
All sessions

s-2738

Simulated shopper

Oct 21, 2026, 5:19 PM UTC · desktop · search ads · Cairn Low Hiking Shoe · 16 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 232sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 37%
  3. 31m 09sOpened comparisonOpened the comparisonChoice 92%
  4. 41m 21sViewed Cairn LowViewed a product pageChoice 94%
  5. 51m 57sOpened reviews · Cairn LowOpened reviewsChoice 88%
  6. 62m 15sReviews filtered: valueFiltered reviews by value→ the store shows Decision Helper hereChoice 74%
  7. 72m 21sViewed Cairn MidViewed a product page · Switched to a similar productChoice 95%
  8. 82m 56sExpanded specs · Cairn MidExpanded technical specsChoice 98%
  9. 93m 03sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  10. 103m 29sViewed Talus TrailViewed a product page · Switched to a similar productChoice >99%
  11. 113m 50sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  12. 124m 26sImage 2 · Cairn LowViewed a product imageChoice >99%
  13. 134m 41sCompare + Cairn LowAdded a product to compareChoice >99%
  14. 144m 54sCompare + Cairn MidAdded a product to compareChoice >99%
  15. 155m 13sAdded to cart · Cairn LowAdded to cartChoice >99%
  16. 5m 30sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×48.6×
  • Returned to a product viewed earlier ×222.8×
  • Added a product to compare ×211.5×
  • Opened the comparison57.4×
  • Viewed a product page ×61.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.